What is in this article?:
New players in the growing segment — Social Life Pizza, Custom Fuel Pizza, and Garage Brewing Co. & Pizzeria — expand upon traditional offerings with craft beer or a full bar.
Garage Brewing Co. & Pizzeria
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About halfway between Los Angeles and San Diego, Lou Kashmere owns a strip center in Temecula, Calif., that is home to a high-volume Shell station. The strip center had a space that once housed an old tire shop.
Wanting to use the space more creatively, Kashmere decided to convert the garage into a brewery. And what goes better with beer than pizza?
Tapping two hot trends, Kashmere — along with his wife and children — created the Garage Brewing Co. & Pizzeria, a brewhouse producing about 310 gallons at a time, as well as made-from-scratch pizzas in a fast-casual setting.
Scheduled to open Oct. 15, Garage Brewing will have a beer-tasting room featuring 28 beers on tap, including the eight house brews. In the dining room, guests can build their own pizzas, which are baked to order in a 900-degree Wood Stone oven.
“People love pizza. People love beer,” said Kashmere. “If I can marry the two together and get a ‘wow,’ it’ll be successful.”
Garage Brewing’s 12-inch pizzas range from $5 for a simple cheese pie to $8 for a custom-built pie with unlimited toppings. Signature pizzas are typically around $6.50.
An added bonus: The Shell station sells growlers of the concept’s beer. Empty growlers are taken back and recycled.
“So you can stop in and get gas, pick up a half-gallon of beer and a pizza,” Kashmere said.
Though it began as a concept to fit the space, Kashmere is working on a second location, which the family hopes to open next year.
Given the popularity of both craft beers and fast-casual pizza, there is room to grow the brand, especially in smaller-town markets like Temecula, he said. “I don’t see chains like Blaze coming to Temecula anytime soon.”
Contact Lisa Jennings at firstname.lastname@example.org.
Follow her on Twitter: @livetodineout