The concept's logo was inspired by a Mexican Day of the Dead theme.
Finding opportunity in fast casual
(Continued from page 2) While the quick-service Taco Bell has already dipped into Chipotle territory with its more-premium Cantina Bell menu developed by celebrity chef Lorena Garcia last year, this is the first time the brand has attempted a direct challenge within the fast-casual arena. Taco Bell parent Yum! Brands Inc., based in Louisville, Ky., appears to see the fast-casual space as an opportunity. Last year, Yum began testing a fast-casual variant of the KFC brand called KFC ...
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Contact: Desiree Torres Desiree.Torres@penton.com