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Wayback Burgers offers DC ‘ham-burgler’ year of free burgers

Chain offers burglar who broke into rival concept an edible incentive to turn himself in

Last month, Washington, D.C., police notified the public of a hungry criminal who broke into a Five Guys restaurant to make himself a burger.

Rival chain Wayback Burgers responded to this invasion by … offering the culprit free burgers. For a year.

As a way to both catch the criminal and take a subtle shot at its rival, Wayback is offering the invader free burgers if he turns himself in.

“As you may be aware, there is a gentleman who broke in and made himself a burger at another restaurant brand last month in the D.C. area and is still at large,” John Eucalitto, president of Wayback Burgers, said in a statement. “To that gentleman, I’d like to say that we all make mistakes — from committing this illegal act to your choice of burgers. I strongly encourage you to do the right thing and turn yourself in right away.

“After you take accountability for your actions, Wayback Burgers will give you free burgers for one year. It’s not too late to turn it around based on what you did. We’ll be keeping an eye on this story.”

In a video released by the Metropolitan D.C. Police Department, a man wearing a fedora and a t-shirt washes his hands, turns on the griddle, grabs some utensils and then makes himself some food. At one point, he’s talking on a cell phone, all while working on his late-night snack.

It’s not sure what, exactly, the burger burglar was making. But, as Five Guys has a limited menu of burgers, the best guess is that he fried himself a few.

The incident happened in March, in the early morning hours between 3:10 a.m. and 5:05 a.m.

Wayback opened its first location in Delaware, in 1991, and currently has more than 100 locations in 25 states. Better-burger chain Five Guys is based on Lorton, Va., and has well over 1,000 locations.

Contact Jonathan Maze at [email protected]
Follow him on Twitter: @jonathanmaze

TAGS: Marketing News
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