Restaurant chains focus on targeting a younger demographic
This is part of Nation Restaurant News' special coverage of the 2012 MUFSO conference, taking place Sept. 30-Oct. 2 at the Hilton Anatole Hotel in Dallas. Follow coverage of the event on NRN.com's ‘At the Show’ section, read onsite blogs from NRN editors at Reporter’s Notebook, and Tweet with us using #MUFSO. In the restaurant industry's quest to capture that all-important Millennial consumer, brand marketers have worked very hard to think like their target audience, ...
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