Bob Evans Farms Inc. is taking some lumps as it shifts away from discounting. The New Albany, Ohio-based family-dining operator reported Tuesday that same-store sales fell 3.6 percent in the third quarter ended Jan. 22. The number of transactions fell 6.5 percent, as customers who had been lured to the concept with the carrot of buy-one-get-one offers and other discounts didn’t eat there as frequently. To company executives, the discounts did not translate into enough long-term ...
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Contact: Desiree Torres Desiree.Torres@penton.com