McDonald’s Corp.’s plans for its major markets this year will not work backwards from the bottom line despite a 5.1-percent decrease in net income in the March 31-ended first quarter, executives said. Rather, the operator or franchisor of more than 35,000 restaurants in more than 100 countries said it would use the reams of customer data in hand to turn consumer insights into drivers of top-line sales and traffic, which would mean changes to operations, menu and marketing in ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com