Limited service: Opportunity beyond McDonald's
(Continued from page 2) Though limited-service chains have been prolific in menu development and aggressive in promoting value the past few years, especially in the hamburger segment, they operate in a very mature, chain-dominated part of the industry, making it difficult to break through and take share, Barish wrote. But opportunities might have opened up for some burger chains in light of segment leader McDonald’s decision to focus on the back-of-the-house in 2014 at the cost ...
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