The view from dining room of Mastro’s in Malibu
Landry’s Inc. has opened a new Mastro’s Ocean Club restaurant in a Chart House conversion in Malibu, Calif., a little more than a year after buying the high-end Mastro’s brand.
With sweeping vistas of the Pacific Ocean and the Malibu shore, the unit is already booking high revenues, Tilman Fertitta, chairman and chief executive of Houston-based Landry’s, told Nation’s Restaurant News Thursday.
The mid-June opening brought the separately operated Mastro’s division to 11 units, including steakhouses and the Ocean Clubs, Fertitta said.
Landry’s, which owns other hospitality brands ranging from the Golden Nugget and aquarium properties to Morton’s and McCormick & Schmick’s, bought the concept from Mastro’s Restaurants LLC of Woodland Hills, Calif., in May 2013.
Fertitta said the Malibu conversion is high profile but in a smaller footprint than other Ocean Club units. However, the extensive renovations and scenery make the restaurant unique, he said.
“This unit is kind of small because it was a coastal restaurant,” he said. “You really can’t change the configuration or anything. The décor matches all the other Mastro’s Ocean Clubs. It’s doing an unbelievable amount of revenue and it has stars in it every night.”
Fertitta said Landry’s and Mastro’s are looking at sites for the concept in New York and the District of Columbia.
“We’ll keep it unique,” he said of the brand. “There probably will never be more than 20 units because we want to keep the uniqueness about it. I don’t want them everywhere.”
The Malibu location, for example, has a new patio and outdoor fire pits with an ocean view, and the bar offers nightly live entertainment. The Ocean Club’s menu includes steak and seafood with such signature items as lobster mashed potatoes, a two-foot-tall seafood tower, sushi and butter cake. Fertitta said the menu has changed little under Landry’s ownership.
“I think it’s the hottest concept out there by far in the amount of revenue the units do,” he said.
When Landry’s purchased the Mastro’s collection of restaurants last year, one outside analyst estimated the steak house concept’s checks were upwards of $135 per person.
Mastro’s also has units in Chicago and Las Vegas, as well as the California cities of Beverly Hills, Costa Mesa, Newport Beach, Palm Desert and Thousand Oaks.
Fertitta said the Mastro’s restaurants are operated “totally independent” from Landry’s others properties. While general administrative functions have been moved to Landry’s corporate offices in Houston, he added, the rest of the operations remain unchanged.
“It doesn’t have anything to do with anything else,” he said. “It has its own corporate president, Mark Levy.”
Levy stayed with the concept through the sale to Landry’s.
“We are thrilled to be in Malibu and think it’s a perfect location to complement the brand’s lively, chic atmosphere,” Levy said in a statement.
Privately-owned Landry’s also owns Saltgrass Steak House, Landry’s Seafood House, Claim Jumper, Bubba Gump Shrimp Co. and The Chart House, as well fine-dining restaurants Vic & Anthony’s, Brenner’s Steakhouse, Grotto, La Griglia, Willie G’s and Oceanaire.
Landry’s also owns the Golden Nugget Hotel & Casinos in Atlantic City, N.J.; Biloxi, Miss.; Las Vegas; and Laughlin, Nev. Other hospitality holdings include the Kemah Boardwalk, the Galveston Island Historic Pleasure Pier and the San Luis Resort, Inn at the Ballpark, all in Texas, and the Downtown Aquarium in Denver and Houston.
Fertitta said the company plans to open its next Golden Nugget in Lake Charles, La., by December.
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