Hoping to encourage guests to taste around its new summer menu, Applebee’s launched a new “Take Two” promotion on Monday that allows guests to sample two dishes for one price, starting at $10.99.
Citing a recent survey, Applebee’s said an estimated 60 percent of Millennials, ages 18 to 29, said they experience “food envy,” a feeling of jealousy or remorse when someone else’s dish looks better than the one they selected. More than half of Millennials said they order last at restaurants to see what others choose first.
“We’ve all been there,” said Becky Johnson, Applebee’s senior vice president of marketing and culinary, in a statement. “You order your favorite go-to menu item. Then a delicious-looking entree is placed not in front of you, but the person next to you, and jealousy sets in.
“Take Two is the solution,” she said. “Pick your staple, then experiment with something new.”
Menu options available for the Take Two promotion include new items on the Fresh Flavors of Summer menu, introduced in May, as well Garlic Rosemary Chicken Pasta, a returning item that was on the menu last year.
One of two salad options are served as a full portion as part of a Take Two plate, while entrees are served in smaller portions, said Dan Smith, an Applebee’s spokesman.
Among the options:
• Green Goddess Wedge Salad, which features a creamy avocado- and basil-based dressing over a wedge of iceberg lettuce with bacon, honey-glazed pecans, blue cheese and parsley.
• Seasonal Berry and Spinach Salad with blueberries, strawberries and spinach tossed with a strawberry vinaigrette and topped with grilled chicken breast, blue cheese crumbles and honey-glazed pecans.
• Garlic Rosemary Chicken Pasta with grilled chicken glazed with garlic, thyme and rosemary, paired with grilled asparagus, artichokes, portobello mushrooms and roasted tomatoes, served over a bowl of fettuccine with toasted garlic bread.
• Blackened Sirloin, a four-ounce sirloin rubbed with blackened seasonings and basted with lime butter on a bed of crispy red potatoes tossed in a tomato pesto sauce.
• Lemon Shrimp Fettuccine with seared shrimp and tomatoes, onions, spinach and basil over fettuccine noodles tossed in a roasted garlic cream sauce and topped with artichokes, lemon zest and a Parmesan cheese blend.
One of the new summer items, a Margarita Queso Chicken and Shrimp dish, is not included among Take Two options, Smith said.
Prices start at $10.99 for the Green Goddess salad paired with any of the other options. Pricing on other pairings, however, is set by franchisees, and the company offers no specific guidelines, said Smith.
Based in Kansas City, Mo., the Applebee’s chain includes about 2,000 restaurants in 49 states, 15 countries and one U.S. territory. It is franchised and operated by Glendale, Calif.-based DineEquity Inc.
Contact Lisa Jennings at email@example.com.
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