Aramark football menus inspired by local legaciesAug 28, 2014
Aramark is introducing food with a backstory at 11 of the National Football League stadiums where it operates foodservice outlets.
The foodservice contractor’s Tribute Menu Series presents menu items with a specific heritage — inspired by a local delicacy, named after a local hero, made using local ingredients. The strategy can make customers connect with the item, and doesn’t generally present sourcing challenges.
“Food is an important part of the game day experience, and our culinary teams work tirelessly to create dining experiences and menu offerings that are authentic and customized for each team we serve,” Carl Mittleman, president of Aramark’s Sports and Entertainment division, said in a press release. “With our new Tribute Menu Series, we hope to further connect football fans with their hometown team by showcasing local, flavorful and distinctly named menu items at each stadium we serve.”
Contact Bret Thorn at email@example.com.
Follow him on Twitter: @foodwriterdiary