Faced with flat same-store sales and seemingly less momentum than some of their quick-service rivals, McDonald’s and Burger King are reportedly testing new menu strategies to shake things up. Oak Brook, Ill.-based McDonald’s will begin testing seasoned French fries called Shakin’ Flavor Fries in Northern California and St. Louis in three varieties: Garlic Parmesan, Zesty Ranch and Spicy Buffalo. On Thursday, the 35,000-unit chain reported a 1.2-percent global increase in ...
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Contact: Desiree Torres Desiree.Torres@penton.com