KFC is betting that the launch of its new Original Recipe Boneless chicken will not be a repeat performance of the brand’s disappointing 2009 rollout of Kentucky Grilled Chicken, which failed to live up to sales promises and alienated many of the brand’s franchisees. This time around, officials at the 4,400-unit Yum! Brands Inc. subsidiary said the new chicken-off-the-bone product already has won strong franchisee backing, is front-loaded to receive more media support and is ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!