KFC has rolled out its $10 Weekend Bucket, the quick-service chain’s second major value introduction in October.

The item offers 10 pieces of chicken for $10, and guests can mix and match among KFC’s Original Recipe, Extra Crispy, Kentucky Grilled Chicken or Original Recipe Boneless varieties. The $10 Weekend Bucket will be available every Saturday and Sunday through Nov. 24.

Louisville, Ky.-based KFC, a division of Louisville-based Yum! Brands Inc., last offered a $10 bucket of chicken in 2011, but that limited-time offer applied only to Saturdays. Chief marketing officer Jason Marker said in a statement that offering the $10 Weekend Bucket on Saturdays and Sundays, combined with the recent launch of the $2.49 Go Cup, would enhance KFC’s appeal to price-conscious customers.

“Value has never been more important to our guests than it is today, and KFC has never been better equipped to meet those value needs,” Marker said. “Hot on the heels of launching our $2.49 Go Cup, the introduction of $10 Weekend Buckets provides a ‘wow value’ for meals with family or friends during the best time of the week: the weekend.”

In addition to bringing back the $10 bucket, KFC also will reprise its marketing around “couchgating,” or watching football in the comfort of home with KFC food and beverages. The chain introduced couchgating commercials in January to promote the $19.99 Gameday Bucket in the lead-up to Super Bowl XLVII.

Couchgating graphics will adorn the $10 Weekend Bucket, and KFC also will run the Ultimate Couchgating Sweepstakes with Fox Sports through Dec. 3. Fans can enter the contest at foxsports.com/couchgating for a chance to win the grand prize: an official couch from the set of “The NFL on Fox” and a paid trip to Los Angeles to meet Fox Sports analyst Mike Pereira on set.

Though KFC’s most recent advertising for the Go Cup outperformed every other commercial from quick-service brands in Ace Metrix’s study of the most influential restaurant ads of the past few months, the brand’s same-store sales dipped 4 percent in the United States in the Sept. 7-ended third quarter. KFC had increased its domestic same-store sales 3 percent in the second quarter, which was the first full quarter that its new Original Recipe Boneless had been on the menu systemwide.

KFC has more than 4,400 locations in the United States, and more than 17,000 restaurants worldwide. Parent company Yum! Brands Inc. operates or franchises more than 39,000 locations of KFC, Pizza Hut and Taco Bell in more than 130 countries.

Contact Mark Brandau at mark.brandau@penton.com.
Follow him on Twitter: @Mark_from_NRN