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on Jul 18, 2014

Really? The beef supply is in critical condition, short to medium forecast is set, long term direction is not in favor of beef. Water shortages, a thing called "energy conversion", meaning calories used vs. gained determines beef to be the least efficient, most environmentally damaging protein.

Then there is this whole issue of health; not one single vegan or vegetable blended burger in the line up. You are missing some serious trends by focusing on the big guys.

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