What is in this article?:
- Pizza Hut to roll out new stuffed-crust pizza
- Coming attraction
CMO calls original Stuffed Crust Pizza “one of the most iconic products ever introduced in the restaurant industry”
Pizza Hut is previewing its new 3-Cheese Stuffed Crust Pizza two weeks before its nationwide launch at three restaurants, which over the years have been the most devoted to the original Stuffed Crust. Since 1995, Stuffed Crust Pizza has made up its biggest percentage of Pizza Hut’s sales at individual restaurants in San Jose, Calif.; Salem, Ore.; and Silver Spring, Md. — and those locations are the first three Pizza Hut units to introduce the 3-Cheese Stuffed Crust, beginning Oct. 7.
“These three cities were selected due to their passion for the original Stuffed Crust,” Terfehr wrote. “They are our top Stuffed Crust cities in the country, and one restaurant in each market will become a destination for early adopters and superfans to try the product before Oct. 20.”
All other Pizza Hut customers will have the chance to bring the 3-Cheese Stuffed Crust to their markets a week early via the “3-Cheese Tease” contest on Twitter. Through 11:59 p.m. EST on Wednesday, Oct. 9, fans can include the hash tag “#3CheeseStuffed” in a tweet, along with their city name and state abbreviation in a hash tag — for example, “#DallasTX” — to cast a vote for their market. The city with the most tweets by the morning of Oct. 10 will win the rollout of 3-Cheese Stuffed Crust to one restaurant in that market, beginning Oct. 14.
“Given the loyal, loyal following this product has had, we anticipate a lot of submissions and are excited to see what city wins out,” Terfehr wrote. “Could be a big city or a small town. The cult-like following of this product is pretty incredible.”
Early reports of the product described it as a play for Millennial customers, who might be most open to a three-cheese flavor combination. Terfehr agreed with the notion, writing, “There has been a lot of research done that points to Millennials favoring a more flavorful experience when it comes to food, hence the explosion in Mexican- and Thai-type restaurants.”
Plano, Texas-based Pizza Hut operates or franchises more than 10,000 restaurants in more than 90 countries. It is a division of Louisville, Ky.-based Yum! Brands Inc., which also owns KFC and Taco Bell.