Taco Bell’s Cantina Bell menu has been very positive for the chain’s perception of quality among consumers, according to research from YouGov BrandIndex. BrandIndex, which measures consumer perceptions of hundreds of brands in the United States, found that Taco Bell’s “quality scores,” or the measure of survey respondent’s opinion of the brand’s quality, rose steadily since the July 5 launch of Cantina Bell, significantly narrowing its gap with ...
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Contact: Desiree Torres Desiree.Torres@penton.com