Two big selling points of a relationship with any new significant other — shared values and exclusivity — have loomed large with emerging restaurant chains that recently signed their first major, multiunit franchise partners, operators said. One franchisee used to being courted, Kesh Aggarwal of Houston-based KK Group, admitted that flashier parts of Atlanta-based Wing Zone were attractive, such as its limited-service chicken wing segment or returns on invested capital. But ...

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