Persona Neapolitan Pizzeria, a one-unit, fast-casual pizza concept based in Santa Barbara, Calif., has launched a national franchise program with the goal of opening 10 units before the end of this year and reaching 250 locations within the next five years. Founded in Santa Barbara in February 2013, Persona joins an increasingly crowded niche of pizza players offering signature and build-your-own individual pies cooked to order in minutes. Persona was created by Joseph Baumel, a former ...

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