Franchisees discuss differentiation
Ed Choe, chief operating officer, Doherty Enterprises Inc. Doherty Enterprises is both a franchisee and a restaurant creator. In addition to operating Applebee’s, Chevys Fresh Mex and Panera locations, it also has two proprietary brands: Spuntino, a wine bar and Italian tapas restaurant, and The Shannon Rose Irish Pub. “We’ve looked for different segments that we can serve,” said Ed Choe, the Allendale, N.J.-based company’s chief operating officer. ...
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