With plans to add 2,000 new restaurants to its domestic store count by 2023, Taco Bell has launched its most aggressive franchisee recruitment push in 15 years with the goal of bringing in “new blood.” The Irvine, Calif.-based quick-service chain currently has close to 6,000 units in the U.S., and its goal is to reach 8,000 domestic locations over the next decade, with about 25 percent of growth coming from franchisees new to the system. The company is hoping to attract ...
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Contact: Desiree Torres Desiree.Torres@penton.com