Berman and Company president Richard Berman
The food industry has a branding problem. From high fructose corn syrup in soda to recombinant bovine somatotropin in milk, too often it’s the scientists who are giving accurate but byzantine names to what’s in the food world — at the cost of consumer understanding and comfort. And consumers are just who food makers and providers need on their side. It’s time to rethink branding. Take the latest debate about labeling genetically modified organisms, which is making ...
Subscribe To Digital Access
Why Subscribe To NRN Digital Access?
Digital Access gives you unlimited online access to our most premium news and analysis. This includes in-depth stories and insights from our team of editors and guest writers as well as free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!