Occasionally, when I interview restaurant executives about their brands’ place in the competitive landscape, they surprise me by saying they welcome a little competition, even from opponents with the means to outgun them. Several smoothie brands, for example, have told me that McDonald’s introduction of Real Fruit Smoothies actually benefited them because it expanded the market for their signature product. Sure, McDonald’s grabbed significant market share for those ...
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Contact: Desiree Torres Desiree.Torres@penton.com