Occasionally, when I interview restaurant executives about their brands’ place in the competitive landscape, they surprise me by saying they welcome a little competition, even from opponents with the means to outgun them. Several smoothie brands, for example, have told me that McDonald’s introduction of Real Fruit Smoothies actually benefited them because it expanded the market for their signature product. Sure, McDonald’s grabbed significant market share for those ...

Subscribe to a Premium Account

Why Upgrade your account?

NRN is your one-stop source for foodservice news and business intelligence. Upgrade today and get unlimited online access to all breaking news, in-depth analysis, data and tools. This includes digital versions of NRN flagship reports (Consumer Picks, Top 200) as well as Same Store Sales Data Tables, Quarterly Industry Snapshots and more.


Questions about your account or how to access content? 

Contact: Brian Galletta (813) 627-6722 Brian.galletta@penton.com or Erica Namtalov (212) 204-4361 Erica.Namtalov@penton.com 


Already registered? here.