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The International Top 25 is a look at the 25 largest restaurant chains and parent companies with headquarters outside of the United States and Canada based on their worldwide foodservice sales. Sales figures were calculated by London-based Euromonitor International using the resources of its regional offices in Chicago; Singapore; Shanghai; Vilnius, Lithuania; Santiago, Chile; Dubai, United Arab Emirates; Cape Town, South Africa; Tokyo; Sydney; and Bangalore, India, and a network of over 800 analysts worldwide.

The International Top 25 companies selected by Euromonitor qualified on the basis of worldwide systemwide sales, or the receipts from company-operated and franchised or licensed restaurants for all of the proprietary concepts owned by the company in question. However, Euromonitor excludes from its company sales presentations the sales, if any, from concepts licensed or franchised from others. In some instances, as in the case of Autogrill SpA of Milan, this results in a smaller International Top 25 number than is publicly reported by that company.

The “25” in the International Top 25 refers both to the rosters of the largest international players and to the five leading chains and parent companies in five regions selected by the research house and Nation’s Restaurant News: Asia-Pacific, Eastern Europe, Latin America, Middle East-Africa and Western Europe. The non-U.S. and -Canadian chains and companies included in the regional reviews were selected based on their sales within those areas, which, in almost all cases, were also their home markets. Companies, excluding U.S. or Canadian groups, made the small roster on the basis of aggregate systemwide sales within a region from all of their proprietary concepts.

For its part in the research, NRN compiled a list of the top five retail foodservice chains — as opposed to contract operations and hotels — with headquarters in the United States or Canada based on reported or estimated international sales, or those generated by their systems outside of their home countries. For the purposes of International Top 25, NRN followed Euromonitor’s lead and reported for companies the systemwide international sales of all their proprietary brands. NRN also researched the Top 25 U.S.- and Canada-based companies and chains on the basis of worldwide systemwide sales so that it could provide some comparisons with the International Top 25 for key metrics.

Estimated Sales Per Unit is a proprietary NRN metric calculated using a formula that considers systemwide sales and change in year-end number of units and may not reflect chain- or company-reported average unit volumes or comparable sales per unit.

It should be noted that, while NRN sees the International Top 25 as a natural extension of its Top 200 series on domestic foodservice activity, the presentation of data for the International Top 25 differs greatly from that used for Top 100 and Second 100. Even apart from Euromonitor’s use of aggregate concept systemwide sales for companies — as opposed to Top 100’s and Second 100’s revenue from company restaurant sales, franchise fees and franchise sales royalties — the presentations for this report differ in other ways from NRN’s Top 100 and Second 100 practices.

Among the differences: Euromonitor presents all of its numbers based on calendar-year results, versus the actual fiscal years of the spotlighted chains or parents; includes in sales numbers the full amount paid by consumers to the chains, including value added taxes, where applicable; and converts all sales numbers in a multiyear series to U.S. dollars based on a fixed rate for the latest year in question, which, for this year’s International Top 25, means 2012. Sales and unit data generated by NRN are for actual fiscal years completed on or before June 30, 2013, as well as the prior two fiscal years, for the chains and companies shown.

Contact Alan J. Liddle at alan.liddle@penton.com.
Follow him on Twitter: @AJ_NRN