The International Top 25 is a look at the largest restaurant chains and parent companies headquartered outside of the United States and Canada based on their worldwide foodservice sales, as calculated by London-based Euromonitor International. The 2015 report covers sales results for the 2014 calendar year.
International Top 25 companies qualify on the basis of worldwide systemwide sales, or the receipts from company-operated and franchised or licensed restaurants for all of the proprietary concepts owned by the company in question.
For company sales, Euromonitor excludes the sales, if any, from concepts licensed or franchised from others.
All sales numbers are based on calendar-year results. Figures reflect the full amount paid by consumers to the chains, including value added taxes where applicable. Sales numbers in a multi-year series are converted to U.S. dollars based on a fixed rate for the latest year in question, which for this year’s report means 2014.
Michael SchaeferNRN partnered with Euromonitor International’s Michael Schaefer, head of beverages and foodservice, for this report. Euromonitor, a global market research firm, provided exclusive data, including worldwide sales and units and regional sales, as well as market analysis.
Estimated sales per unit (ESPU) figures are calculated by NRN and represents an approximate unit-level sales output for all locations within a system. The intended use of ESPU is to provide a comparable presentation of store-level volumes across dozens of different brands that may use a variety of selective average-unit-volume calculations. ESPU figures are calculated from a chain’s systemwide sales for a given year divided by the midpoint average number of units open in that year. The midpoint average is determined by adding the year-end number of units for that given year and the preceding year, then dividing the sum by two.