While recent news out of China has underscored the sales struggles faced by KFC and its sister chain, Pizza Hut, restaurant operators working in the world’s most populous nation steadfastly believe there’s no better place for brand expansion. KFC, by far China’s largest restaurant chain, has been hit hard. The quick-service chicken chain saw January comparable-store sales fall 41 percent in China following a storm of negative publicity centered on antibiotic levels in ...
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Contact: Desiree Torres Desiree.Torres@penton.com