Corrin says Freshii's menu is, at a basic level, inspired by Asian cuisine, with a focus on rice bowls and soups.
Last month, as some restaurant companies like Yum! Brands Inc. experienced a rare hiccup in sales and traffic in China, 100-unit fast-casual chain Freshii said it would enter the populous Asian country this year with a master franchise agreement. Chicago-based Freshii, which first opened in Toronto in 2005, signed a 10-year deal with ICON, calling for 100 franchised locations to be operated by the China-based company, and approximately another 200 units with sub-franchisees. Founder ...
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