Corrin says Freshii's menu is, at a basic level, inspired by Asian cuisine, with a focus on rice bowls and soups.
Introducing Freshii to new customers
Continued from page 1 Are China’s coastal cities where you’re mostly likely to find middle-class customers for whom Freshii could make healthful eating convenient? I think there’s a place for our concept there, but we’ve got to be smart and enter in similar ways that we would enter any country, with the same real estate strategy. It actually doesn’t matter that consumers know who Freshii is. What’s important is that we’re the convenient ...
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Contact: Desiree Torres Desiree.Torres@penton.com