Spectators at Fado in Chicago
Some sports-friendly casual-dining chains have noted that while the 2014 Winter Olympics might provide a slightly positive incremental lift, their expectations for the Winter Games’ ability to drive sales and traffic were about as high as the Jamaican bobsled team’s hopes of medaling. Outside of a few marquee events, such as men’s and women’s ice hockey, the Olympics, concluding this weekend in Sochi, Russia, likely would not produce many major dining-out events, ...
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Contact: Desiree Torres Desiree.Torres@penton.com