Continued from page 1 As with all other aspects of translating a U.S. brand to overseas markets, TV advertising must hit the right notes culturally. For CKE Restaurants Inc., parent to the Carl’s Jr. and Hardee’s brands, the U.S. commercials featuring models in bikinis are not appropriate for the Middle East, where the franchise operator has developed its own TV campaign. The marketing message there still targets “young, hungry men,” but the ads are much ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com