The world’s largest KFC drive-thru restaurant has opened in Ukraine, at the National Railway Station’s south terminal in Kiev.
The franchised location measures 1,700 square meters, or slightly more than 5,575 square feet, and features a double drive-thru that can serve 200 cars per hour, seating for 280 people in the dining room, and a 400-seat patio.
Officials for the Yum! Restaurants International division for Russia and the Commonwealth of Independent States said the new restaurant would serve as the flagship for KFC in Ukraine.
“The new restaurant is very significant for us on a global scale, as this is the largest KFC drive-thru,” Piotr Rozanski, director of marketing for Yum! Brands Russia and CIS, said in a statement. “Its size and location suggest that it will become and has become a leader in Ukraine … and very soon there will be new restaurants in other cities of Ukraine.”
The first two KFCs in Ukraine both opened in Kiev transportation centers, in December 2012 and this past August. Global Restaurant Group, the franchisee of the latest Ukrainian KFC, viewed the National Railway Station unit as a “crucial step” in beginning an aggressive growth plan across that country.
“We realized that this restaurant should be a model for all other restaurants, not only in Kiev, but also in the whole of Ukraine,” Global Restaurant Group chief executive Valentin Stalowir said in a statement. “That is why we bought the restaurant the most modern equipment, used the highest-quality materials and have been very careful in the selection of staff.”
Yum! Brands Russia and CIS said more KFC locations are planned for Kiev and the Ukrainian cities of Odessa, Dnipropetrovsk, Donetsk, Kharkiv and Lviv.
Emerging markets like Russia and the 10 former Soviet republics that now make up the CIS have been major contributors to growth for Yum! Restaurants International, which recorded a 1-percent gain in overall same-store sales growth for Yum! Brands Inc.’s June 15-ended second quarter. The emerging markets contributed a 5-percent same-store sales gain driven by 8-percent growth in new units.
Russia, which Yum has identified as a key growth market for its international business, grew system sales by 48 percent in the second quarter, compared with a year earlier.
Louisville, Ky.-based Yum! Brands Inc. also operates or franchises Pizza Hut and Taco Bell, and the company has more than 39,000 total restaurants in more than 120 countries.
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