If new TV commercials from Little Caesars, Wendy’s and Sonic feel familiar, then those restaurant chains have succeeded in leveraging either nostalgia or more recent equity from effective ads to create marketing campaigns that stand out, experts said. Each of the brands has chosen to reprise different elements from previous campaigns: Little Caesars this week brought back its “Pizza! Pizza!” tagline and cartoon character; Wendy’s reused its “Where’s the ...
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Contact: Desiree Torres Desiree.Torres@penton.com