Wendy’s to cast social-media fans in ‘short film’ for new sandwich (PR Newswire) To promote its new Tuscan Chicken on Ciabatta sandwich, Wendy’s is once again integrating its social media followers into videos showcasing the menu item, much like the video campaign for the Pretzel Bacon Cheeseburger that turned fans’ tweets into love song lyrics. The Dublin, Ohio-based chain is going the opposite direction this time, providing a nine-minute short movie, ...
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Contact: Desiree Torres Desiree.Torres@penton.com