A&W hopes to draw baby boomers’ offspring (The New York Times) Lexington, Ky.-based A&W Restaurants continues to update its image using social media to move away from its drive-in legacy from the 1960s and ’70s toward a more contemporary brand that targets Millennials. The chain’s latest promotion for the Hand-Breaded Chicken Tender Texas Toast Sandwich is built around a 304-character hashtag. —Mark Brandau For restaurant owners, striking the right ...
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Contact: Desiree Torres Desiree.Torres@penton.com