McDonald's is updating its mascot's look.
Ronald McDonald gets makeover before Twitter debut (Chicago Tribune) McDonald’s 51-year-old mascot has had a rough month, with rival Taco Bell finding real men who share his name to talk up its new breakfast. But Ronald McDonald will get a new look, with more stylish clothes in his familiar color palette of red and yellow, as the mascot’s brand personality will start appearing on Twitter this month and in new commercials later this year. Initially, Ronald’s musings will ...
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Contact: Desiree Torres Desiree.Torres@penton.com