This video post is part of Sullivision on NRN.com, a resource center for restaurants looking for service, leadership and sales-building techniques from industry expert and NRN columnist Jim Sullivan.
Customers love the drive-thru for the time it saves and the convenience it creates. As a result, drive-thru patronage in the quick-service segment of the foodservice industry usually accounts for 50 percent or more of same-store sales.
But while drive-thru speed is important, order accuracy is even more important. That's because we’re not in the business of serving the wrong food fast.
This video excerpt (at left) from the DVD 60 Second Lessons in Leadership shares the five basic ways to ensure accurate delivery of food and beverage through the drive-thru window. Have your drive-thru team members watch this short video before every shift. The more they learn, the better they'll perform, and the fewer customer service complaints you’ll have.
Jim Sullivan is chief executive and founder of Sullivision.com, which designs leadership, service and sales-building products, programs and services for the Top 200 restaurant and retail brands worldwide. Clients include McDonald’s, American Express and Walt Disney Company. More information on Sullivision and its products and services can be found at Sullivision.com.
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