Pizza Patron might be on to something new with its upcoming promotion that encourages customers to speak Spanish, but brands have been using the language in campaigns that target the fast-growing base of Hispanic consumers for some time. Here’s a look at some recent, memorable marketing campaigns that use Spanish, English or a combination of both. Taco Bell's “Yo Quiero Taco Bell” This Yum! Brands division made a big thing out of the little Chihuahua’s “I want ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
 

Questions about your account or how to access content? 

Contact: Brian Galletta (813) 627-6722 Brian.galletta@penton.com or Desiree Torres (813)-627-6792 Desiree.Torres@penton.com

Already registered? here.