Marketing driving growth
(Continued froma page 1) Bachelder said local and national advertising and marketing campaigns have helped fuel the company’s growth. “We, internally, say that we’re in what we like to call a virtuous cycle,” she said, noting that marketing initiatives grow brand awareness, which contributes to increased sales, which leads to more dollars to be spent marketing the Popeyes brand. “Our strategy will continue to be what it has been, which is to use those ...
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