(Continued froma page 1) Bachelder said local and national advertising and marketing campaigns have helped fuel the company’s growth. “We, internally, say that we’re in what we like to call a virtuous cycle,” she said, noting that marketing initiatives grow brand awareness, which contributes to increased sales, which leads to more dollars to be spent marketing the Popeyes brand. “Our strategy will continue to be what it has been, which is to use those ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Already registered? here.