Mangiamele writes about where Bennigan's went wrong and how it was righted in a forthcoming book.
How restaurants can avoid “brand drift” is among the topics in a soon-to-be-released book by Paul Mangiamele, president and chief executive of Dallas-based Bennigan's Franchising Co. Mangiamele’s book, "Bennigan's Return to Relevance…Bleeding Green 25/8,” addresses how the brand, founded in the 1976 but forced into Chapter 7 bankruptcy liquidation in 2008, recovered in the casual-dining segment and returned to growth. Mangiamele, who joined ...
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