New menu items offered for spring at some of the quick-service burger segment’s largest chains encompass culinary trends including healthfulness, indulgence, spicy taste profiles and specialty beverages. In the case of Burger King’s new menu, all of those trends are in play. At the same time, McDonald’s and CKE Restaurants Inc.'s Hardee’s and Carl’s Jr. chains are applying the trends to extensions of their popular products. Kathy Hayden, foodservice ...
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Contact: Desiree Torres Desiree.Torres@penton.com