Television advertising, menu revamps and loyalty programs among strategies
BJ’s Restaurants Inc. will begin testing television advertising and will roll out a new loyalty program in the second quarter, the company said Thursday. After reporting a 42-percent increase in net income for the fourth quarter and a 5.1-percent same-store sales increase, BJ’s chair and chief executive Jerry Deitchle told analysts in a call that positive sales growth has continued into 2012. For the first six weeks of the year, same-store sales are up 4 percent, lapping a ...
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Contact: Desiree Torres Desiree.Torres@penton.com