Television advertising, menu revamps and loyalty programs among strategies
BJ’s Restaurants Inc. will begin testing television advertising and will roll out a new loyalty program in the second quarter, the company said Thursday. After reporting a 42-percent increase in net income for the fourth quarter and a 5.1-percent same-store sales increase, BJ’s chair and chief executive Jerry Deitchle told analysts in a call that positive sales growth has continued into 2012. For the first six weeks of the year, same-store sales are up 4 percent, lapping a ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?