CEO Stephen Clark talks with NRN about revamping all aspects of the casual-dining brand
SLIDE SHOW On the Border's new look The 155-unit On the Border Mexican Grill & Cantina chain will be launching a program in September that aims to reimage the 30-year-old casual-dining brand. Early signs of the new On the Border look and feel debuted in July at a rebuilt unit in Bedford, Texas, with a quieter color palate, a large screened-in patio, and a more open kitchen. Stephen Clark, chief executive of Irving, Texas-based On the Border, said the 10-unit “Border ...
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