Adapting to a different culture
(Continued from page 1) Are the demographics different? The proportion of families is higher in Mexico. The casual-dining user is similar to the United States. With the four stores, we’ve noticed people will go to Boston’s for a special event, such as a birthday, anniversary or date. That’s not who we are in the United States. In Mexico, Boston’s is perceived to be a bit higher level of casual dining. It’s more upscale. What about the bars? The bar ...
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