The company will continue to fight commodities inflation with menu pricing and marketing changes
Buffalo Wild Wings officials told securities analysts Wednesday they were “very pleased” with financial results for the second quarter despite excessive commodity inflation for chicken wings that shrunk restaurant-level margins 3.4 percent in the quarter, a headwind that the chain will fight the rest of the year through menu price increases and new marketing initiatives. During the June 24-ended second quarter the company began to feel the brunt of commodity inflation as higher ...
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