Creating a community
(Continued from page 1) The chain designed the central bar in the shape of a horseshoe to get people talking to each other when they are not watching games on the giant TVs above. “The bar has been redesigned to encourage a lot more social interaction,” Ferris said. “Instead of looking at a wall, [customers] are looking around the bar at other guests.” Beer selections will be called out more with a large keg display on the wall near the bar and with beer taps ...
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Contact: Desiree Torres Desiree.Torres@penton.com