Burger King debuted Monday a new fall menu that includes mostly chicken-based items marketed toward health-conscious consumers. The move had one industry observer suggesting the burger chain was seeking out a larger market share with the chicken items. RELATED • Burger King 2Q profit up 60%, sales rise on new menu items • Burger King returns to the stock market • More quick-service restaurant news The promotion, called the Fall Premium Chicken Menu, is ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
 

Questions about your account or how to access content? 

Contact: Brian Galletta (813) 627-6722 Brian.galletta@penton.com or Desiree Torres (813)-627-6792 Desiree.Torres@penton.com

Already registered? here.