With television viewers thinking about eating better and saving money during the first few months of the year, LongHorn Steakhouse and its casual-dining peers benefited and broke through with their commercials, according to a first-quarter study from Ace Metrix. For the study, Ace Metrix calculated an Ace Score, a proprietary measurement of how persuasive and watchable consumers rate commercials, for hundreds of brands. The Mountain View, Calif.-based advertising research firm found ...
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Contact: Desiree Torres Desiree.Torres@penton.com