Chain’s BrandIndex consumer score falls to lowest level in two years
The national discussion surrounding Chick-fil-A’s support for what it calls a “biblical definition of the family unit,” or opposition to same-sex marriage, has taken a toll on the brand’s perception among American consumers, according to new research from market research firm YouGov BrandIndex. The New York-based firm said that according to its research — which creates an index score based on consumers’ average ratings of perceptions for a brand’s ...
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