The casual-dining chain is encouraging customers to ditch their brown-bag lunches
VIDEO
Chili's Bag the Bag Lunch
RELATED
• Chili's steak deals boost Brinker's 3Q sales
• Casual dining raises stakes at lunch
• More restaurant industry marketing news
To coax people out of their offices and into its restaurants for its Lunch Combos, Chili’s is running a series of humorous short videos where people are most likely to see them: on their computers at work.
Available at the microsite bagthebaglunch.com and promoted on Twitter via the hash tag #BagtheBagLunch, the video series stars a talking brown bag who implores the viewer to get out of the cubicle and into Chili’s. Whether he is telling workers to flee lunchtime meetings or the strange smells from the break room refrigerator, the brown bag has no qualms about being left behind.
The casual-dining chain allows people to customize each of the three videos with a friend’s name, which gets digitally scribbled onto the bag. If viewers send the customized video to a friend via Facebook, Twitter or email, the sender receives a coupon for a free order of chips and salsa.
The chain’s Lunch Combos include a salad or soup plus a sandwich for $6, $7 or $8.
Dallas-based Chili’s, which is owned by Brinker International Inc., has more than 1,500 restaurants in the United States and 34 foreign markets.
Contact Mark Brandau at mark.brandau@penton.com.
Follow him on Twitter: @Mark_from_NRN
