Tweaking marketing efforts
(Continued from page 1) Meanwhile, Chipotle is continuing efforts to build traffic. After shying away from traditional marketing somewhat in 2012, Chipotle said it would invest in a “full complement” of marketing — including billboards, radio and print ads — in about 25 markets this year. In the past, Chipotle had focused more on brand building, such as emphasizing the quality of its ingredients with its “food with integrity” campaign. This year, ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?