Tweaking marketing efforts
(Continued from page 1) Meanwhile, Chipotle is continuing efforts to build traffic. After shying away from traditional marketing somewhat in 2012, Chipotle said it would invest in a “full complement” of marketing — including billboards, radio and print ads — in about 25 markets this year. In the past, Chipotle had focused more on brand building, such as emphasizing the quality of its ingredients with its “food with integrity” campaign. This year, ...
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