CEC Entertainment Inc., parent to the Chuck E. Cheese’s brand, plans to boost its marketing spending in both traditional and digital platforms this year to counter sales slippage seen in last year’s fourth quarter, company executives said Thursday. The company plans to increase its marketing expenditures by $6 million in 2013, to $41.4 million, compared to the $35.4 million spent in 2012, according to Michael Magusiak, CEC’s president and chief executive. This includes ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.


Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Questions about your account or how to access content? 

Contact: Desiree Torres Desiree.Torres@penton.com 

Already registered? here.